Barry is a 2004 book of historical nonfiction about the 1918 influenza pandemic that focuses in particular on the diseases impact on. In the book, becoming a contagious christian, the authors point out that there are a variety of different evangelism styles. Why things catch on read free ebook by jonah berger in online reader directly on the web page. The great gatsby chapter 3 summary and analysis gradesaver. Infected series, book 2 audiobook by scott sigler read by the author. Jonah berger beings by saying that one of the elements of virality is simply having a great product. Theyll be more likely to trust you and more inclined to.
Scott fitzgeralds the great gatsby follows jay gatsby, a man who orders his life around one desire. Why things catch on reveals the six key principles that make a product or an idea contagious. If you want to craft a contagious content, try to build your own trojan horse. See a complete list of the characters in great expectations and indepth analyses of pip, estella, miss havisham, abel magwitch, and joe gargery. For the full details, examples and tips, do get a copy of the book, or get a detailed overview with our complete book summary bundle.
Make sure the information you want people to remember and transmit is critical to the narrative. Contagious summary word of mouth is the primary factor behind 20 percent to 5o percent of all purchasing decisions. User habits are explained by the hook model which consists of four looping cycles. I highly recommend reading it so you can get the indepth stories and studies he tells to back up his points. Berger digs into the ideas of social transmission and how wordofmouth gets spread from person to person. This book is for entrepreneurs, marketers, social media managers, or anyone else interested in increasing wordofmouth referral. The tipping point by malcolm gladwell plot summary litcharts. Today, the story of gatsbys doomed love for the unattainable daisy is considered a defining novel of the 20th century. Contagious why things catch on by jonah berger professor of marketing at the wharton school of business, university of pennsylvania distills years of research into understanding why certain ads, products, youtube videos, political movements, songs, andor restaurants catch on, while others are ignored. Becoming a contagious christian grace evangelical society. Contagious why things catch on by jonah berger professor of marketing at the wharton school of business, university of pennsylvania. In addition, a podcast interview with berger posted on notes that one of bergers favorite five is the book diffusion of innovations. Stop telling people how great your product or service is and focus on showing them.
Hutchins writing that the book stayed on target, accelerated, and exceeded my expectations. Review the key ideas in the book contagious you by anese cavanaugh in a condensed soundview executive book summary. If we are authentic christians, before we can become highly contagious christians, we must first live in a way that convinces the people around us that we actually have the disease ourselves. Contagious contains arresting and counterintuitive facts and insights. Its more powerful because its more persuasive since it comes from a trusted source, and. Hooked by nir eyal is a book that explains how tech companies get people to use their products repeatedly. Mar, 20 in wharton marketing professor jonah bergers new book, contagious.
Its not about using paid ads or brand campaigns to spread a message. Howard wein, had put a lot of time and money into creating a great restaurant atmosphere, but he. Apr 03, 20 i listen to a lot of audio books on my commute, including contagious. This brief overview of contagious tells you what you need to knowbefore or after you read jonah bergers book. The author does a great job with the narration too. The boston globe the book is just plain interesting. Contagious reveals the science behind social transmission. Theres a handy table at the back of the book which summarises some of the key points and is a great refresher when looking to analyse your own content. Why things catch on is a marketing book by jonah berger that explains why some ideas spread virally. We also know that successful advertising creates a positive influence on our behavior, to encourage us to buy something.
View essay mkt 231 contagious book summary chapter 2 from mkt 231 at illinois state university. In this summary of contagious by jonah berger, youll learn. The suggested questions are intended to help your reading group find new and interesting angles and topics for your discussion. Jun 22, 2009 between the covers of the great philly cheesesteak book is an incredible amount of information about philadelphias wellknown claim to culinary fame. This book explains what makes stories, information, products, ideas, messages, or videos become contagious. One of my favorite marketing books, its a useful overview of why some things catch on, others dont, and how we might better engineer our messages. Interestingly, bergers academic work cites rogers work. Day 2 beth emhoff gwyneth paltrow is coughing in an airport lounge and gets a call from john neal voice of director steven soderbergh, in his uncredited cameo role, an old acquaintance who she just had sex with. Explore a character analysis of gatsby, plot summary, and important quotes. The book is a great way to formulate a checklist when writing any content to understand whether its likely to become contagious. Why things catch on, he identifies six principles that cause people to talk about and share an idea or product. Great game mechanics can even create achievement out of nothing.
Critical reception for contagious was mostly positive, with author j. Contagious ebook by jonah berger official publisher page. And it covers six principles for increasing wordofmouth referral. There is also mystery, a little bit of action, and touching moments. Access a free summary of contagious culture, by anese cavanaugh and 20,000 other business, leadership and nonfiction books on getabstract. May 31, 2020 the greatest contribution of becoming a contagious christian the greatest contribution this book makes is the recognition of various evangelism styles. There are three ways to understand social epidemics. Triggers this chapter in our book discussed the great importance triggers have on what we. Scott fitzgeralds 1925 jazz age novel about the impossibility of recapturing the past, was initially a failure. Jonah berger, new york times best selling author titled contagious. The book seeks to understand how social epidemics happen, and whether its possible to start and control them. Contagious is an analysis into why somethings ideas, behaviours, products catch on. There may be other, better books out there, but this is a great starting point.
This book is an analysis into why somethings ideas, behaviours, products catch on. May 05, 2015 cinder is a gifted mechanic, and also the only mechanic who keeps a booth at the busy weekly market in the city of new beijing. Its more powerful because its more persuasive since it comes from a trusted source. There are many good quotes throughout and the constant hope young trad possesses is contagious. The six big ideas people share things that make them look good to others. Read a plot overview of the entire book or a chapter by chapter summary and analysis. Sep 04, 2016 this indirectly pimps the product by showing how great it is. This is a summary of what i think is the most important and insightful parts of the book. Contagious you anese cavanaugh soundview book summary. Word of mouth drives 2050% of all purchasing decisions. This book is perfect for anyone who wants to learn more about how to spread ideas, increase brand awareness. Bergers cases are not only topical and relevant, but his principles seem practical and are easily understood the christian science monitor. Nana first appeared near the end of zolas earlier novel rougonmacquart series, lassommoir 1877, where she is the daughter of an abusive drunk.
Mar 25, 2021 the goal of the book is to give you practical steps toward becoming an effective carrier of gods lifechanging message. Jonah says marketers need to use social currency to achieve great. In this contagious summary, well give a brief overview of the 6 stepps that you can use to create viral content thats more likely to spread via. I cant speak for anyone else and i strongly recommend you to read the book in order to fully grasp the concepts written here. Download this handy reference to hang up at your desk. Yet, according to research by the keller fay group, only 7 percent of word of mouth happens online. This complete summary of the ideas from jonah bergers book contagious. Contagious illustrates why certain ideas and products spread better than others by sharing compelling stories from the. Nov 23, 2018 in our summary, well briefly outline these powerful ideas in 3 parts. Contagious quotes quotes about contagious yourdictionary. The dynamic young wharton professor draws on his research to explain the six steps that make products or ideas contagious. Contagious framework stepps want a quick and easy way to remember the book s key ideas. The contagion community note includes chapterbychapter summary and analysis, character list, theme list, historical context, author biography and quizzes written by community members like you. Quick summary contagious shows how entrepreneurs and marketers can make their content more viral and products more shareable.
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